Sun Telecom is one of the drafting units of the group standard of "General Rules for Chinese Brand Influence Evaluation"
In order to meet market demand and promote brand development and service levels, China Council for The Promotion of International Trade Commercial Sub-Council, China International Brand Strategy Research Center—The University of International Business and Economics and Beijing Zhongji Kexin Economic Information Research Institute jointly led the drafting of the group standard "General Rules for Chinese Brand Influence Evaluation" .
In June 2022, Sun Telecom was appointed as one of the drafting units due to its outstanding achievements in brand building, management, evaluation, and its social influence and reputation. Caesara Niu, CEO of Sun Telecom, was one of the drafters because of her rich experience and high theoretical knowledge in brand building, management and evaluation.
In December 2022, the group standard (draft for comments) was released. Sun Telecom fed back a total of 31 comments and suggestions, 80% of which were adopted.
On March 15th, 2023, Sun Telecom attended the group standard online review meeting of the "General Rules for Chinese Brand Influence Evaluation" organized by CCPIT Commercial Sub-Council.
Drafting unit certificate of group standard of "General Rules for Chinese Brand Influence Evaluation" and drafter certificate of group standard "General Rules for Chinese Brand Influence Evaluation"
It is estimated that in May 2023, the group standard of "General Rules for Evaluation of Chinese Brand Influence" will be published by China Standard Press and released to the whole society. Combining the experience in brand influence evaluation practice, this standard puts forward specific requirements in terms of evaluation content, evaluation indicators, evaluation procedures, evaluation application improvement, etc., to provide effective guidance for evaluating brand influence.
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